The first time you connect to DOZ, you will be asked to link your Google Analytics account in order to grant our services access. Without this step, DOZ will not be able to track the performance of your campaigns!
The Performance tab holds information concerning your Key Performance Indicators (KPI). These are keywords, traffic sources and popularity statistics which will help you mesure the impact of DOZ's marketing campaign on your site.
To have access to some other extra metrics, please add your Facebook and Twitter URLs in My Profile.